Goodwill is the benefit and advantage of the good name, reputation, and connection of a business. It is the attractive force which brings in customers. It is one factor which distinguishes an old established business from a new business at its first start.
Important to Note: As per AS-26 Goodwill should not be recorded in books unless it is purchased
Goodwill is the benefit and advantage of the good name, reputation, and connection of a business. It is the attractive force which brings in customers. It is one factor which distinguishes an old established business from a new business at its first start.
Important to Note: As per AS-26 Goodwill should not be recorded in books unless it is purchased